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<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> About Us


Authentic, handmade feature films that resonate deeply with niche audiences. We prioritize truth and authenticity over polished illusions, stepping away from the broad, generalized appeal that dominates mainstream cinema. Our films invite viewers to engage actively, provoking thoughtful reflection and cultivating a dedicated cult following. Escape Reality. Embrace Truth.


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Brand Identity


Logos and Variations


<aside> <img src="/icons/photo-landscape_gray.svg" alt="/icons/photo-landscape_gray.svg" width="40px" /> Wordmark

Escape Route Films has one core brand wordmark supported by a set of alternates for use at different scales and sizes.


ERF_wordmark_brown.svg

ERF_wordmark_red.svg

ERF_wordmark_cream.svg

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<aside> <img src="/icons/photo-landscape_gray.svg" alt="/icons/photo-landscape_gray.svg" width="40px" /> Wordmark Mini

A smaller version of the brand wordmark specifically for use at small sizes. Use sparingly.


ERF_wordmark mini_brown.svg

ERF_wordmark mini_red.svg

ERF_wordmark mini_cream.svg

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<aside> <img src="/icons/photo-landscape_gray.svg" alt="/icons/photo-landscape_gray.svg" width="40px" /> Symbol

The brand symbol is the smallest representation of the brand. Use it in locations where a wordmark won't fit at all (eg. a social media icon).


ERF_mark A_brown.svg

ERF_mark A_red.svg

ERF_mark A_cream.svg

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<aside> <img src="/icons/photo-landscape_gray.svg" alt="/icons/photo-landscape_gray.svg" width="40px" />

Linear Version

For use in scenarios where vertical space is limited. Use sparingly.

ERF_wordmark linear_brown.svg

ERF_wordmark linear_red.svg

ERF_wordmark linear_cream.svg

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Color


Brand Color Palette

Typography


<aside> <img src="/icons/rename_gray.svg" alt="/icons/rename_gray.svg" width="40px" /> Font - ABC Diatype Mono


Screenshot 2024-11-21 at 3.14.15 PM.png

Escape Route Films has one brand typeface – a contemporary slab-serif inspired by the language of the classic film script – ABC Diatype Mono. There are three weights approved for usage.

The ERF Custom Font isn’t to be used anywhere.

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<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> Remember these few pointers when setting long-form text.


Left align whenever possible. Never right align.

Aim for line lengths of 8–12 words max.

Don't set text at an angle or diagonally – use it simply.

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<aside> <img src="/icons/arrow-down_gray.svg" alt="/icons/arrow-down_gray.svg" width="40px" />

Download

Diatype Mono.zip

ERF Custom Font (from logo).zip

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Icons


<aside> <img src="/icons/circle-alternate_gray.svg" alt="/icons/circle-alternate_gray.svg" width="40px" /> Icons


Escape Route Films utilizes simple icons to convey meaning where necessary.

Untitled

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Maze Symbols